Starting Strong | Buscher Law LLC

Starting Strong: Why Brand Protection Matters

When you start a new business, your brand, your name, logo, and reputation become your most valuable asset. But many new entrepreneurs overlook how easily that brand can be copied or misused. Taking early legal steps can prevent future disputes and secure your company’s identity from day one.

Here’s how to protect your brand and keep your business on solid legal ground in Tennessee and Colorado.

1. Choose a Distinctive Business Name

Start by choosing a name that’s unique and not already in use. Search your state’s Secretary of State business database and the U.S. Patent and Trademark Office (USPTO) database to confirm it’s available. Avoid names that sound too similar to competitors or use generic terms. These can be difficult (or impossible) to protect later.

We at Buscher Law can assist with trademark search, name selection, as well as filing your LLC and Trademark.

2. Register Your Trademark

To fully secure your brand name, logo, or slogan, file a trademark application with the USPTO. Federal trademark registration gives you:

Exclusive rights to use your mark nationwide.
Legal authority to stop others from using similar marks.
Added value to your business for investors and licensing deals.

At Buscher Law, we help perform a professional search, prepare the application, and monitor your mark for potential infringement.

3. Protect Your Intellectual Property

Your business may rely on more than just your name — think about your creative assets: product designs, written materials, website content, or formulas. These can be protected through copyrights, patents, and confidentiality agreements.

For example:

Copyrights protect creative works like logos, photos, and marketing materials.
Patents cover inventions or new processes.
Non-disclosure agreements (NDAs) keep ideas safe when working with partners or contractors.

4. Use the Right Business Structure

The legal entity you choose can affect how well your brand is protected.

LLCs and corporations offer liability protection, keeping your personal assets separate from the business.
These structures also help establish ownership of trademarks and intellectual property under the company’s name instead of an individual’s.

Buscher Law can guide you through entity selection and formation in Tennessee or Colorado to best protect your brand and long-term interests.

5. Monitor and Enforce Your Rights

Brand protection doesn’t end once your trademark is registered. You must actively monitor for unauthorized use. Watch for similar names, logos, or domains, and act quickly if you see infringement.

Buscher Law can help with trademark monitoring, enforcement, and renewal filings to keep your brand secure year after year.

Final Thoughts

Protecting your brand early helps you avoid costly legal battles and build credibility with customers and investors. Whether you’re launching your first startup or expanding an existing business, it pays to get your protections in place now.

Contact Buscher Law today to schedule a consultation with our trademark and business law team in Tennessee or Colorado. Let’s make sure your brand is as strong as your vision.